“So 4 percent everywhere and 7 percent at GM is a superior value proposition than what used to exist with the old product,” Lazzati added. Depending on the finances, a customer could also use the card to put money down on a new car or truck. GM Authority Executive Editor Alex Luft recently interviewed the Director of GM Rewards and GM Card Julie Heisel, as well as Managing Director, Consumer Cards at Goldman Sachs John Lazzati, to discuss the details of the offer.Īccording to Heisel, a “GM purchase” includes any customer touchpoint inside GM’s digital and physical footprint, including a new vehicle, certified-pre-owned vehicle, GM Financial, and OnStar. By comparison, the majority of cards out there only offer a maximum of 3x points, whereas just a handful offer 4x points or more. The 7x points on GM purchases and 4x points everywhere else is a very generous proposition, indeed. The points can then be used towards the purchase or lease of a new GM vehicle, as well as for new parts, accessories, paid Certified Service, and select OnStar and Connected Services plans.
Customers who register for the new card receive immediate Gold-tier status in the My GM Reward program, and critically, receive 7x points on every dollar spent on GM purchases, and 4x points for every dollar spent elsewhere.
The new My GM Rewards card issuer is Goldman Sachs in partnership with MasterCard, whereas the previous car issuer was Capital One. Notably, the new My GM Rewards card offers unprecedented value for GM fans. As GM Authority covered earlier this year, General Motors has launched a new My GM Rewards Loyalty program for Buick, Cadillac, Chevy, and GMC customers.
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